✎ Contributed by Ty Griffin
As of Feb. 10, 2025, major brands unveiled high-budget commercials during The Big Game, aiming to capture the attention of millions of viewers. With 30-second spots costing over $8 million, advertisers made bold moves to stand out in one of the most competitive marketing environments of the year.
Key Advertisers and Strategies
- Anheuser-Busch InBev (NYSE: BUD): The long-time sponsor of The Big Game brought back classic characters from past ads for a nostalgia-driven Bud Light campaign. Michelob Ultra also ran a high-profile ad featuring top athletes, reinforcing its brand as a premium light beer.
- PepsiCo Inc. (NASDAQ: PEP): Pepsi, a dominant presence during The Big Game, showcased a star-studded commercial promoting its latest zero-sugar formula. Doritos, a PepsiCo brand, introduced a new flavor with a comedic celebrity-driven spot that generated significant online buzz.
- The Coca-Cola Company (NYSE: KO): Competing against Pepsi, Coca-Cola took a sentimental approach, focusing on family connections and cultural unity in its campaign. The company also leveraged AI-driven marketing to create interactive social media engagements tied to the event.
Market Reactions
- Anheuser-Busch InBev (NYSE: BUD): Shares are currently trading at $50.41, reflecting a 0.22% increase as investors respond to strong brand engagement from its campaigns.
- PepsiCo Inc. (NASDAQ: PEP): The stock is priced at $143.30, down 0.89%, though analysts expect a post-event boost if its commercials continue to generate consumer interest.
- The Coca-Cola Company (NYSE: KO): Shares are trading at $64.19, up 0.55%, as its emotional marketing campaign resonated with audiences.
Analyst Insight
Marketing analysts note that while The Big Game provides an unparalleled advertising platform, the true measure of success lies in long-term brand recall and consumer sentiment. Social media engagement, product sales, and online discussions in the coming weeks will determine which brands had the most effective campaigns.
Outlook
With millions of dollars invested, brands are now monitoring the effectiveness of their campaigns beyond game night. Continued consumer engagement and increased sales will be key indicators of which companies successfully maximized their marketing spend during The Big Game.
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